Let's Go Ladies 

I know many ambitious women in legal marketing who were making waves years ago “leaning in” way before Sheryl Sandberg told them it was the thing to do. By recognizing and seizing opportunities they've put themselves in positions that maximizes their potential for professional and personal success.

  

In our careers, our opportunities have come from connections made at an LMA conference, mentoring from an industry icon, helping companies implement crisis communications plans, developing strategic initiatives and writing articles. All tactics that have helped pushed us forward.

What sets these individuals apart is their passion, willingness to take risks, and seized new opportunities. These ambitious women that “leaneding in” to advance their careers and families simultaneously are confident and aware.

Some of the PR tactics they've used to promote their successful companies and services include:

1. Speaking at industry conferences
2. Writing articles for industry trade publications
3. Remembering birthdays and personalizing client relationships
4. Co-authoring articles with clients for internal newsletters
5. Creating robust LinkedIn profiles, joining groups and making connections
6. Utilizing social media channels to communication with clients and prospects
7. Blogging

What tactic will you utilize this week?