Stay Current In Social

Social media is a constantly changing landscape. There is consistent surfacing of new social platforms and it becomes increasingly important for businesses to stay current with social media. With these changes, there are many new social media trends that are crucial for businesses to monitor.

First and foremost, everything is going mobile. Although this fact may seem all too apparent, many business models have not caught up to the importance of mobile access. Every crucial part of a business should be mobilized and visitors should be able to navigate these pages easily. Considering most modern business professionals are attached to their devices, it is essential to be thinking of innovative ways to reach prospective clients through mobile access.

Another trend to note is the increasing presence of Google+. Facebook remains the frontrunner in active users per month with 1.15 billion, according to Forbes Magazine. However, Google+ is putting out numbers well worthy of noticing, coming in with the second highest number of monthly users at 343 million. This growth will likely continue and businesses should follow suit and increase their presence and awareness of Google+. Furthermore, LinkedIn is another important site to keep in mind. As the number one social media site for professionals, LinkedIn is successfully promoting itself as a great hub for B2B business growth as well as content creation for professionals.

While most business owners are well aware of the importance of a solid social media strategy, as time goes on the necessity of social media in business will only continue to grow. With this growth, it is likely we will see movement away from individuals handling social media tasks, and instead companies hiring full time social media strategists. Understanding the trends and platforms are crucial to any business, and all businesses should plan to allocate time and resources to ensure they are up to date in the market.

Guest post by Nicole Rideout Intern at Elizabeth Lampert PR