After the current content marketing craze runs its course, what comes next?

As I write, content marketing is the hottest thing in marketing. While not a new discipline, it’s not yet a mature discipline, and it will probably be another year or two before content marketing hits its peak. When we start to see the shift to a new hottest thing.

Content marketing won’t just disappear. It’s a very efficient way to get your message in front of potential clients. Step in further, couple your content efforts to be a co-creator with clients and prospects opens the potential to generate create brilliance and focused marketing opportunities.

Still, once content marketing adoption starts to normalize, what will be big next?