Sunday, May 10, 2015

Hello. How Are You? Call Me.

When’s the last time you wished a client happy birthday? Sent a personal congratulatory letter?
Often overlooked or low on the priority list, effective client communication extends far beyond promptly returned phone calls and emails, plus an engraved card at the holidays.

Indeed, communicating with clients and client prospects is the single most important tool for growing a successful practice.

Of course, it’s no substitute for delivering solid work product. But effective communication can make all the difference when it comes to landing a new client, holding on to an existing one, or expanding the amount and kind of work you’re called upon to do.

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