Ask the Experts from the LMA

WHAT SOCIAL PLATFORMS SHOULD LAWYERS BE LOOKING AT?

No doubt, social media has created huge opportunities for attorneys, and many are using new media platforms to extend their networks, obtain their news and information, and globalize their social lives. There is nothing to suggest social media use is a fad. In fact, its impact will accelerate in the future.

The unprecedented reach of social networks, mainly the more well-known Facebook and Twitter, have been professional game-changers for many attorneys. Also, LinkedIn is a must and has in many respects taken the place of the traditional resume.

Law firm blogs are being used to create content, spread opinion and gather followers. In addition, with video becoming more and more a part of how we receive news, YouTube is coming into its own, and attorneys are dabbling with Periscope, Vine and other video platforms.

Aside from the usual suspects, I suggest SlideShare, the Internet’s largest platform for sharing presentations. SlideShare has over 60 million unique visitors every month; it receives five times more traffic from business owners than any other platform of its kind. The built-in sharing tools let you post to your social media accounts. To be successful on this publishing platform, though, your slide deck should be focused, graphic, educational and tailored for SlideShare viewing.

Try it, and as with all applications, take the time to understand what makes each channel different and what works and doesn’t work for your needs.

Elizabeth Lampert is a social media junkie, PR influencer and crisis communications advisor. She can be reached at Lampert@ElizabethlampertPR.com, on Facebook and Twitter @ELampertPR.