Priority number one: Get your positioning and messaging straight.
Taking the time to clearly define your positioning and messaging enables you to consistently, effectively, and efficiently describe and market your company across various media sources (website, social media, email, collateral) and in investor decks and sales pitches. Most importantly, it drives prospective customers to think, “I need that!”
So how do you get your company positioning and messaging right? Start with the, Who, What, When, Where and Why, and you'll have all of the information needed for good messaging - and your Twitter pitch!
Fill in the blanks:
For [target market], [company or product name] is the [frame of reference] that [point of difference] because [justification].
Target Market – Who is the precise customer/opportunity?
Frame of Reference – What is it that hits the specific pain point?
Point of Difference – What makes it different?
Justification – How does it make a difference?
If you want your marketing to be effective, you need the right message. Do you know the W's of your business?
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