KEEPING CONTENT KING

Adage “Content is King,” popularized by Microsoft founder and billionaire Bill Gates and praised as a mantra among marketers may be familiar to many; despite the popularity of this phrase, most lack an in-depth of understanding of the functionality behind the term. To the point, website’s content has the unique ability to attract consumers to your company and the brand that you sell. Focus on the quality of the content you promote and use language that will be identified by search engines.

Grab the reader’s attention

On average, most people spend less than a minute scrolling through a website and skimming over the material to garner a quick grasp of what your site is about. They may be looking for the phone number of their attorney or for an article but most consumers will not read through the entirety of your articles. At least during their first visit to your site. Want to increase those odds? Attractive headlines that grab the attention of readers have the power to capture their interest for longer. Without a headline that piques readers’ interest, readers will move on to the next. An appealing title can often lead to readers digging deeper and possibly sharing your content. So, make sure your headline is unique and useful in how it concisely summarizes the importance of the article and catches the attention of the reader.

Longer posts in Twitter Ville
When it comes to content, it is important that you stand out from the crowd. Lengthening the posts that you supply to readers when everyone else is in the Twitter Pitch zone, According to a SERPIQ study, in a Google search, results are primarily the sites with longer articles. In fact, further research details that the average word count ranked in the top ten results on Google is over two thousand words. So, maybe the more content is provided, the higher the chance of attracting visitors to your site? However, stay focused. Adding length with unnecessary information will lessen the quality of your article.

Draw A Picture

Visuals or multimedia has the potential to be successful in attracting visitors to your site. Research shows that people are likely to respond with more interest when presented visual content, compared to plain text. So when you are writing ask yourself, do I have images or other media I can add to this?

Who is your audience & what do they want?

Trying to appeal to everyone only results in appealing to no one. Create an audience persona and give them what they want. Analyze your existing customers, find out their preferences and gather as much information about their demographics as possible. Offer content that will connect with your audience and establish a relationship that will motivate them to visit your site every time you post a new article.

Just solve the problem

The ultimate goal of your writing is to provide answers readers may have. Making your content actionable, you can do exactly this. When writing think about the problem and describe some examples where this issue was resolved. Use visuals such as videos, your readers will learn faster and fully comprehend the lesson when they are able to view the actual steps in action. Visuals guide the reader to take action and perform the task. You may also want to provide some additional resources, as it’s difficult to cover the entirety of necessary information.
Master the tricks of content writing. It’s time to turn up the quality!

Elizabeth Lampert is President of ELPR and known for her a trend spotting and strategy skills. Taylor Welsh is an intern who excels in writing and learning how to get it done!