What's In Your Press Kit?

Years ago, you sent a press kit to reporters with information about your firm. These days, that information is hopefully more likely to be viewed online. Which means, you should think about putting your best foot forward in a press kit and making it user-friendly.

Yes, you'll want to give a firm overview, talk about your mission statement and share some fun facts. In adition you'll want to:

State The Facts: Make it simples, quick and easy to read. Post one page, bulleted list of the most important information about the company, such as key statistics, achievements and important dates in its history.

People & Their BIO: Who are the main players? Include a headshot, a quote, a few sentences and a link to their bio.

Provide the FAQs: Here is an opportunity to put out there what differentiates the firm from all others. Post a mini Q&A.

Press releases: Have some recent news? Post one or two recent newsworthy announcements. These are another typical press kit element.

Multimedia Elements: Includes photos, perhaps a video from your practice leaders, a map listing the company’s location. Let the media outlets know everything s for attribution. Include a high-resolution company logo.

Contact: Very important, provide information like phone numbers and e-mail addresses of company media contacts.


While there are no absolute rules, the best press kits provide a comprehensive look into the organization.