A strong PR strategy can help even the
smallest startup businesses blossom into a flourishing enterprise. Brands need
PR to reach their full potential. Here are eight reasons why.
Stand Out
One of your first steps in developing a PR
strategy is getting found. Creating a website will help customers easily find
your company. Another way to get the word out is networking with journalists
and influencers in your field who can spread awareness of your work. Press
releases and pitches raise visibility and having a strong social media presence
is critical. These are the basics of PR, which increase your search visibility
and rank in search engines.
Control your brand
Your PR team can help take charge of the media
and make sure everything public aligns with your brand identity as well as
proactively pitching stories about your company. Your PR company is also a
crucial partner to resolve any bad press that could damage your reputation should
the need arise.
Amazing content
With the help of PR, companies can produce
original, written content to give credibility to their work, much like this
blog. Also, they can create images, videos, and infographics to entice
customers. The most effective content will be geared toward a solution to
highlight what awesome things they are doing to solve a more significant
problem or need.
Law of Attraction
When a customer sees that your company has
received positive media coverage, they are more likely to purchase something
from you. Reviews and testimonials give your company credibility in the
industry. PR tactics should not only make customers feel comfortable purchasing
from you but excited and intrigued.
Attracts new team members
PR helps you to grow externally, as stated
above, and it can also help your company grow internally. If you are executing
your PR strategies well, prospective employees should view your company as an
exciting and successful enterprise that they would want to work for. PR
coverage may entice investors to support your company's growth, which can be
especially crucial if you are a startup.
PR v. traditional advertising
Good press is earned and credible since it
comes from a reputable third party and is not paid for like an ad. Consumers
will believe in your company instead of feeling like they are being forced into
buying something. Testimonials and a kind word from a trustworthy source go a
long way when promoting your business.
Creates long-lasting relationships
A competent PR professional builds a genuine
relationship with consumers, journalists, influencers, and others in the
industry. Once you have set up this relationship, they are more likely to come
back and buy your products and services or write about your company again, which
is essential for the growth of any business. Consider it an ongoing process
that takes time but yields the best results.
Honesty earns trust
It is essential to be authentic and honest to
customers about your company and what it offers to build a trustworthy
reputation. Being genuine also helps to maintain your brand identity and keep
people coming back for more.
Claire Whitten is an Intern at ELPR and a
Marketing Major at San Diego State University
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