How to Keep Your Social Media In-Play During a Crisis

How to Keep Your Social Media In-Play During a Crisis

The COVID-19 crisis has eliminated face to face communication however, it is still critical for brands to boost their social media presence and actively engage with followers. It’s important to remember though that we are not facing regular times and the content you post has to be adjusted accordingly.

What’s the brand’s bigger picture?

Social media strategists should consider this question, take time to rethink their media approach, and work with their company to foster content that aligns with the goal. Highlight new and exciting changes the company may have made during this time to keep followers updated and ditch the auto-scheduled posts to stay current in this fast-changing environment.

Who is assigned to keep track?

One person should be watching across all company platforms and analyzing responses to recent posts. This will tell you if your new approach is well received or not. If you are producing insightful and engaging, high-quality content, it will resonate with followers.

Remain active. Be sensitive.

These are hard times, keep your content respectful. Focus on engaging with your existing followers and new ones will follow. High engagement on your posts, such as likes, comments, and shares, will encourage others to hop on board. Remain conscious of the current situation. Although you should keep posting regularly, avoid posting too often as it could overwhelm your viewers. Less is more for the time being.

Rework your strategies.

Take this time to rework your social strategies. Decide if you want to publicly support other companies and matters you think to be making a difference during this crisis. Evaluate your company’s social strategy. Compare your current social engagement to the response of your posts a year prior. This will allow you to adjust your strategy where it’s necessary.

Social media is not as easy as it looks. Ensure your content is current, captivating, and concurrent with brand identity and you should be just fine

Claire Whitten is an Intern at ELPR and a Marketing Major at San Diego State University