PR Writing and AI Digital Learning

To keep up with industry trends, I recently watched a webinar series about PR writing and AI digital learning. In this blog post, I'll break down some essential takeaways I learned from this series.

Firstly, the complexities of working with AI systems were broken down. AI is a branch of computer science where machines are taught to do tasks that typically require human intelligence. In contrast, an LLM is a machine learning model trained by using massive amounts of phonetic or natural text-based data. Here are a few tips for working with AI. Here are a few tips to keep in mind when using AI:

• When using AI, do so transparently and be mindful of how you use it.
• Be aware of potential inaccuracies; AI tools are only as good as their databases
• AI systems can collect and process large amounts of personal data, raising concerns about the protection of individual privacy and data security. Be sure to protect your privacy!
• You can use AI to generate prompts or queries. Make sure your prompt is both descriptive and straightforward. This will help hone in on your desired goal and outcome.
• Review the terms of use of your chosen AI platform in advance and understand the scope of the rights the platform gives to its users.
• If your AI inadvertently makes you make a claim to trademarked material, you are the liable one, not the AI system.

As the last bullet point notes, creative license, and trademark infringement may come into play. These are complex and intricate things, but be sure not to use materials you're not supposed to. Double-check your materials and check that the end product is your product and legal for you to put out!

When it comes to the point of choosing where to post your content, matching it to the right platform is essential. To do this, you should identify your audience ahead of time. Ask yourself questions such as, "Who are they?" and "What problems are they trying to solve, and how can you help them solve them?" 

Researching your audience is essential, just as researching what platform to post your content on is as well. By looking into the challenges and features of each platform, it’s easy to determine which platform(s) align with your goals. From there, finding your brand’s tone of voice is essential, and make sure to keep it across all platforms.

Keeping the same tone allows people to familiarize themselves with your brand and its message instead of being constantly bamboozled by changing tones and values across platforms. There are four main parameters for tone of voice:

• Funny vs serious
• Formal vs casual
• Respectful vs irreverent
• Enthusiastic vs matter-of-fact 

Deciding on a consistent voice for your company and defining that voice with these parameters can help with consistency and familiarity. These can lead to brand recognition and boost your online presence. 

As the digital world—and the social media platforms we use—are ever-changing and ephemeral, it is important to define your brand’s overarching online presence. 

By crafting a clear and compelling brand identity, you not only navigate the ever-changing currents of the digital realm but also ensure a consistent and resonant connection with your audience. A thoughtfully defined online brand presence fosters familiarity, trust, and relevance in the virtual one.