Talk Policy Not Politics

 To talk politics, or to not talk politics...that is the PR question. The political landscape has become so contentious that it can be much easier to keep politics out of the conversation completely to avoid offending your audience. But with the election on the horizon, it can be hard to avoid. So, how do you address the elephant in the room in a nonpartisan way? 

You simply talk policy, not politics. The vastly different policies from each camp will truly have an impact across people's lives and a wide range of industries and sectors. So, there is some merit in having a discussion about policy differences and what those mean without getting into who is right and who is wrong. Presenting how each side's agenda could have an impact on your clients provides them with valuable information and can position you as a trusted and unbiased source.

It is not always easy to navigate, but there can be great value in talking policy, not necessarily politics. Stick to the facts, and never take sides.