Influence Marketing

What the heck is an influencer?

An “influencer” the way it's being used for PR purposes can be an influential law firm blogger or the admistrator of a legal law firm Facebook group and influence marketing is the act of identifying influential people within your industry and developing marketing programs around their influence to reach your target customers.

Caution: While an individual may have a large following, it doesn’t necessarily mean they can exert influence or create actionable results in your niche. Ask yourself before jumping on their bandwidth, does this person of influence drive action?

Influential bloggers are active and are active across social media networks including blogs, Instagram and word of mouth recommendations on social media. Customers trust their recommendations so when this advocate says something positive about your brand, you tap into their audience as well as their audience’s network increasing your exposure for your law firm and brand.

To find the influencer for your specific need, get clear on your specific niche. Once you’ve found a fit, determine if they have decent reach. If yes, partner in a way that catches your target customer’s attention.

Influencer marketing is quickly gaining in popularity. Finding the right influencer is key. Ask yourself, does he or she got game?