Content Marketing - Do It!

Everybody's talking about content marketing these days. Is this something we need to incorporate into our marketing? Where does this fit into the law firm?

Content marketing isn't new. Law firms have been doing it for years, on a smaller scale but many aspects of content marketing have already been incoporated into the firm's PR and marketing stratgey. In the last few years content strategy in law firms has been ramped up significantly. Content marketing it provides more ways to communicate with potential clients and referral sources across multiple channels. Savvy lawyers and law firms use it as a means of increasing brand awareness, because content marketing allows law firms to shape their firm's messages.

Firms can easily take the step and leverage their current content by publishing on blogs, creating video and distributing on social channels. Take another step and repackage the material and use it in an email alert or expand upon the thought and create a bylined article. Expanded your reach.

In a nutshell, write blog posts, develop videos, host webinars, create infographics, publish e-books, create a series of podcasts, publish articles, generate polls and quizzes that you can embed on your website, upload presentations to SlideShare, create help forms forms and templates and house them on your site, educate through wihite papers and surveys.

And don't forget, share amongst the many new channels available.