You have been called upon to give a media interview and you are taking a few minutes to gather your thoughts. A few tips that may guide you through the process:
Respond: Reporters are on deadline if you don't respond within a reasonable time frame they will find another source. To become a go to source you'll want to give teh reporter a call or arrange to speak as soon as your schedule will allow.
Think about what you want to say: write down the main points that you want to communicate then make those points during the interview. Bridge where you can and be sue to let them know if you think they are missing an important fact in the matter. Repeat the points you wish to make it nto teh story at least twice during every interview. This will increase your chances of being heard and teh reporte may be more likley to include them in the article.
Use words to direct: Guide the reporter “What you really want to pay attention to here is ... The real issue here is ... “The impact of this decision is….”
Yo don't have to answer everything: If you don’t have the answer to or don’t feel comfortable in answering, let the reporter know. If you can't answer the question immediately but agree to provide information later, make sure you do that or you may appear unrelaible.
Off the record”: "Off the record” does not mean you can't print this, it just means don't print in association with me. So, if you don't want to see it in print, don't say it.
Be brief: Answer each question with your message points. Don't provide so much information or provide every fact and detail. That is a recipe for something getting printed you may not have intended.
Okay, you're done, let's see what the article looks like. Here it is, there you are. NAILED IT!
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