Communicating Via The Media

Communicating to both clients and prospects through the media has become a part of the attorney's everyday business.

The media remains the most effective way to communicate priorities, ideas, and achievements to the public. As such, responding to the media can be intimidating regardless of the content of the story. Reporter's can slice and dice interviews and their resulting stories can wield immense influence.

Your PR professional can work with you to increase your comfort level in handling the media, to demystify the process, and to give you some tips on responding to various media inquiries and reporter's interviewing tactics. He or she will also be looking for opportunities to promote the Firm and be the one to initiate the media inquiry.

Your PR professional will recognize interesting and newsworthy information about the firm that can be tailored to suit particular media organizations and your primary media targets which likely include the legal newspapers, business newspapers, business magazines and magazines that target corporate counsel.

We all know that increased communication will assist your Firm in achieving its top goal: to be recognized as the dominant XXX firm in the United States. It will also assist in upgrading the public image and prestige of the firm - which will then assist you in attracting top-tier laterals, who will bring new business, further increase the firm's visibility…..

The cycle can go on and on. Your marketing and PR professionals will work with you to get the ball rolling - and ensure that it continues to move.